Hi, I'm Payton — a creative professional passionate about visually communicating brand stories for beauty brands. I specialize in uncovering the core of a brand's identity and bringing it to life through clean, compelling creative. Fueled by curiosity and grounded in thoughtful strategy, I continuously seek opportunities to deepen my understanding of design and the people I design for.
Currently, I am a Senior Digital Designer at AS Beauty Group, where I take creative ownership of major brand initiatives — including rebrands, product launches, and campaigns — from concept to execution. This includes developing creative ideas, building moodboards, setting typographic and brand standards, and collaborating on execution for eCommerce and Amazon across five beauty brands: Laura Geller Beauty, Bliss, Julep Beauty, Cover FX and Mally Beauty.
Education:
SYRAUSE UNIVERSITY
BS Graphic Design @ S.I. Newhouse School of Public Communications
BA Political Science (International Politics), Global Security Studies minor @ Maxwell School of Citizenship and Public Affairs
CONDÉ NAST COLLEGE OF FASHION AND DESIGN (now Vogue College of Fashion)
Certificate of Achievement , Creative Direction
