Task: Develop the creative vision for a new product launch.
*Not associated with Topicals skincare
Role: Creative Director, Concept Development, Designer
Tools: MidJourney AI, Photoshop, InDesign


Product Shoot Concept generated with Midjourney AI, manipulated in Photoshop
Promotional Shoot Concept generated with Midjourney AI
Background Research:


Launch Concept and Campaign Strategy


Creative Direction and Team




Using AI to bring an Idea to life:

Created for Condé Nast College of Fashion and Design, Creative Direction August 2023