Task: Develop the creative vision for a new product launch.
*Not associated with Topicals skincare
Role: Creative Director, Concept Development, Designer
Tools: MidJourney AI, Photoshop, InDesign
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/34299b1b-372b-49fa-b86f-acf72379f1b5_rw_1920.jpg?h=813ed70f3e0a0011617b62644e17882a)
![Product Shoot Concept generated with Midjourney AI, manipulated in Photoshop](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/a86baaa6-138c-4bb1-8231-ac7196ef00cc_rw_1200.png?h=e533b9232bc6f46e4acc3492dc80e3da)
Product Shoot Concept generated with Midjourney AI, manipulated in Photoshop
Promotional Shoot Concept generated with Midjourney AI
Background Research:
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/af18021a-44a2-421d-a624-0f8fa0594758_rw_1920.jpg?h=ee6a539c4cd8ad43e69e37da304eaa98)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/22f04f4e-75a2-45ed-a7a9-162e5e0a464a_rw_1920.jpg?h=ed516e8c3e1dfcbfae6cd52ab6dec3ac)
Launch Concept and Campaign Strategy
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/be58ca17-173d-4c5a-a3af-7fbeda668ad9_rw_1920.jpg?h=380fe975c4f9d512b4bd57582f8590b3)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/b63384e6-6ac6-40de-b70d-720050a86a5d_rw_1920.jpg?h=aae66232552245e2d208b03989c502e1)
Creative Direction and Team
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/bf20c5a7-c7e0-4482-b71d-fe6da8d98790_rw_1920.jpg?h=a401e87ad84ab603410091e267ba1699)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/6fef9d15-9506-4751-ae57-3ae0e257eb9c_rw_1920.jpg?h=b84a7e4adf421e1d64560dcd634dfd0b)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/6913b724-f5e5-44bd-9b55-93416d987ff4_rw_1920.jpg?h=52b25177d8dab6ec89ba1625a487312b)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/05415661-24d5-4871-b50a-08758a82f83e_rw_1920.jpg?h=16e22361662ddda423741adc7f0db4cc)
Using AI to bring an Idea to life:
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/d9d037d9-e49f-4eaf-9e89-ba507e6936e4_rw_1920.jpg?h=ef1600cd743b12b688cfc0ce52e6ba6c)
Created for Condé Nast College of Fashion and Design, Creative Direction August 2023