Role: Senior Digital Designer
Overview: I led the creative for Julep Beauty's Matcha Café Pop-Up at Bedford Studio Café in NYC's West Village. Working closely with Marketing, I designed a branded window decal that also served as the event logo, interactive product boards for in-store trial, community posters and social flyers to drive foot traffic. Julep created specialty matches and collaborated with Y7 Studio, Daughter Lessons, and Pointe Studio for a give-away, including Julep's new Green Tea Makeup Removing Cleanser.
INSTAGRAM POST
@julepbeauty: We’re still feeling the love from our first NYC Pop-Up! 🥰 From matcha sips to gorgeous swatches, thank you to everyone who made it so special. We loved connecting with you all and can’t wait to do it again soon. #JulepLovesNYC