Role: Senior Digital Designer
The Problem: As Bliss — Laura Geller's Favorite skincare brand — was introduced on the Laura Geller Beauty website, it lacked a cohesive identity and purpose on the space. Despite strong sales and positive consumer reaction, the brands have very different aesthetics visually and through the storytelling on the site. The AS Beauty Creative team was tasked with finding a way to reposition Bliss for the relaunch of the Laura Geller Website in a way that spoke to Geller Gals.
My Role: I was tasked with expanding the creative vision for integrating Bliss within the Laura Geller universe. I turned initial concepts into fully realized creative direction aligned with Bliss' heritage and the target consumer — a multi-tasking confident "elder millennial" woman, while staying loyal to Laura Geller's older consumer. We aimed to bring '90s nostalgia to call to the spa's hay-day. I developed the visual strategy, moldboards and franchise-specific storytelling approaches, fleshing out the scenes for each franchise.
Unretouched Photography:
Unretouched Photography:
Creative Director: Tiffany Bianco
Associate Creative Director: Laura Onuska
Art Director: Greta White
Photographer: David Lazarus