Task: Create an experience through branding in developing a conceptual coastal womenswear boutique, Daybreak
Role: Concept Development, Graphic Designer, Royalty-Free Image Curator
Daybreak is a conceptual womenswear boutique which strives to bring an ethically sourced and stylish, contemporary staple wardrobe to the ambitious, free- spirited woman.
Coastally inspired and locally curated, our elevated and timeless pieces ensure sustainability while providing our customer with confidence and inspiration.
Experience Vision
Daybreak storefronts are envisioned to be found in beach-side towns which see summer vacationers seasonally. In villages and towns with walkability to coffee houses, book stores, and local small businesses, a passerby who is strolling after grabbing lunch from the beach would notice the bohemian-chic vibe of Daybreak and feel welcomed to come in and shop our inventory.
Brand Standards
Logo
Colors and Type
Branding In-Use
Clothing Tag
Shopping Bag
Cloth Label
Sale Signage
Tissue Paper Packaging
In-Store Signage
Spring/Summer 2022 Lookbook
Printed Collateral
Social & Digital
E-blast
Senior Capstone Project. SI Newhouse School of Public Communications at Syracuse University '22.