Role: Senior Digital Designer
Overview: This new product innovation marked the first to be launched with Bliss' rebranded packaging. I connected the photography direction and designed all digital assets across eCommerce and Amazon, creating PDP assets and banners that connected the brand's spa heritage with a modern feel.
Moodboard
Overview: To launch Bliss' Block Star Clarifying SPF 30 Sunscreen, which was the first new innovation launch to feature rebranded packaging, I connected the photo direction and designed all digital assets to coincide with this launch. With the new packaging, creative direction for the entire brand was meant to call back to Bliss' spa heritage. I developed what our sunscreen story would be for this multi-functioning product which helps to clear pores and protect from the sun. I thought deeply about what is important to the Bliss customers purchasing sunscreen, such as ingredients, white cast, and education. This digital direction was meant to serve Bliss in it's interim phase where product packaging was still mixed and not fully refreshed.
Amazon Premium A+ Content Design for Desktop and Mobile
Creative Director: Tiffany Bianco
Associate Creative Director: Laura Onuska
Art Director: Greta White
Photographer: David Lazarus