Role: Senior Digital Designer
Overview: I concepted the digital creative for Laura Geller's Holiday 2025. I moodboarded for product and model photography direction and putting it all together with typography, color and graphic design guidelines. I created the master PDP template for Laura Geller's Holiday Program, who's packaging includes intricate details of New York City, which call to the Founder's start in New York City as a Broadway Makeup Artist.
Style Guide (photography not shot yet)
The Concept: A holiday story which blends modern minimalism with historic New York City charm. Clean lines, monochromatic tones and chic interiors shape the art direction of photography and design. Inspired by an idealized New York lifestyle, we are brought into the life of a woman who is glamorous and grounded in the city that is always on the go.
Digital Moodboard:
Style Guide - Select Moments
Digital Moodboard - OG Concept Breakdown
Video by Creative Intern, Gabriella Kopolovitz
VP Creative: Tiffany Bianco
Associate Creative Director: Laura Onuska
Art Director: Greta White
Senior Producer: Concetta DeFabrites
Photographer: David Lazarus