Role: Digital Designer
Overview: Digital rebrand for entire Bliss product line.
Company: AS Beauty Group
Brand: Bliss
PDP and Amazon A+ Content Design
I spearheaded the rebrand of Bliss's digital design, including PDPs and Amazon A+ Content. Working closely with AS Beauty Creative directors, as well as the Amazon and Sales Teams, I aimed to elevate and mature the skincare brand born out of the iconic '90s SoHo spa, who's former aesthetic skewed very young.
I set typographic and digital graphic guidelines to serve as the precedent in updating the entire Bliss product line. My goal was to give Bliss a fresh, sophisticated aesthetic that is trustworthy and science-backed — all while preserving the original spa heritage which had a playful personality.
E-commerce Soldier
Ingredients
Clinical Results
Clinical Results
Comparison
Pairing
Regimen
Bright Idea Moisturizer: PDP and Amazon A+ Content
Researched market trends and art direction for photography and design, keeping in mind the Bright Idea Vitamin C Franchise as a whole when putting the PDP and A+'s together.
