Role: Digital Designer
Company: AS Beauty Group
Brand: Bliss
Overview: Spearheaded the rebrand of Bliss skincare's digital design, including DTC PDP and Amazon design. Set typographic and graphic guidelines for entire brand.
My goal was to give Bliss a fresh, sophisticated aesthetic that is trustworthy and science-backed — all while preserving the original spa heritage which had a playful personality. I aimed to be informative, thinking deeply about what motivates our customers to purchase clean, affordable skincare.
E-commerce Soldier
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