Role: Senior Digital Designer
Overview: I spearheaded the rebrand of Bliss' digital design, leading the brand refresh through an interim phase that integrated existing packaging with a newly defined creative direction for Bliss. My role included typographic and digital graphic standards, and leading the execution of updated PDP, Amazon Premium A+ Content and storefront creative.
E-commerce Soldier
Ingredients
Clinical Results
Clinical Results
Comparison
Pairing
Regimen
Background: When Bliss, the skincare brand born from the SoHo, NYC spa of the '90's, was acquired by AS Beauty, it lacked a cohesive creative direction. Bliss' spa heritage offered credibility, playful personality, and iconic Bliss Blue, the inherited brand needed a fresh way to speak to consumers who actually were there at the Bliss Spa and want to bring spa home, at an affordable price.
My goal in designing Bliss' new PDP and digital guidelines was to give the brand a fresh, sophisticated aesthetic that is trust-worthy — all while preserving the core essence of the brand's history. I aimed to be informative, thinking deeply about what motivates Bliss consumers to purchase clean, affordable skincare.
PDP Design Moodboard, Before & After
VP Creative: Tiffany Bianco
Associate Creative Director: Laura Onuska
Art Director: Greta White
Photographer: David Lazarus