Role: Junior Digital Designer
Company: AS Beauty Group
Brand: Bliss
Bright Idea Serum: PDP and Amazon A+ Content Design
I spearheaded the rebrand of Bliss's digital design, including PDPs and Amazon A+ Content. Working closely with AS Beauty Creative directors, as well as the Amazon and Sales Teams, I aimed to elevate and mature the skincare brand born out of the iconic '90s SoHo spa, who's former aesthetic skewed very young.
I set typographic and digital graphic guidelines to serve as the precedent in updating the entire Bliss product line. My goal was to give Bliss a fresh, sophisticated aesthetic that is trustworthy and science-backed — all while preserving the original spa heritage which had a playful personality.
![E-commerce Soldier](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/6c9b5a80-828d-4a91-878c-9c8dbc927a86_rw_1920.jpg?h=d6f0f3a333ab35e61854124ca4163ae5)
E-commerce Soldier
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/bb0e1f79-fa28-4e72-9cd9-e334a2b8293f_rw_1920.jpg?h=f389b6a29c8c5ec681336db20b013192)
![Ingredients](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/a08cee6b-5937-46a4-98b8-596d53e5abfa_rw_1920.jpg?h=adef4f2dd5e882d3fcbe6bbb068af1a1)
Ingredients
![Clinical Results](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/42d9e9a4-b2e9-481d-ac5c-24673a2d8c44_rw_1920.jpg?h=63efb965a217fbc029370ecd8ba6003a)
Clinical Results
![Clinical Results](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/ef5ef5e9-72a4-42fc-9591-8ff64b8a2f08_rw_1920.jpg?h=151f0e1fa6fdb9fec2c2f276b09361ec)
Clinical Results
![Comparison](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/dbe694c3-de17-4161-9130-e2c60ab8dc8c_rw_1920.jpg?h=7b4fae2c4e38a5b6def58448dfd18d77)
Comparison
![Pairing](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/0e55c8cd-f33f-4e0b-a8ac-d8a5cccce420_rw_1920.jpg?h=eb9ea5ebddbb32f6b41fca990017c2c3)
Pairing
![Regimen](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/b4955e88-4a66-4860-8091-ad58dfc1b639_rw_1920.jpg?h=bdd703a966c8c4336294019777378768)
Regimen
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/ba0db730-180a-4de0-b9df-f37393ce89ad_rw_1920.jpg?h=a160511d6225bf5821348f65d86aacb8)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/b5baf49f-45f2-4fe4-aec0-761a6bddd335_rw_1920.jpg?h=1cffc142cee5dccd66ea34be4b06fc8c)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/7c463f07-a248-4306-8586-b83bacf142c0_rw_1920.jpg?h=685ab23750feff1e41228a76693bf926)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/257f574b-0e58-45d9-955b-69c1abd5fab9_rw_1920.jpg?h=23bf8031489372ffe4452701613f8b6f)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/f3fab2c3-e9a5-48c6-a276-ab7b46aeeaa5_rw_1920.jpg?h=1f68a48a5c5b1b6bdff731add8fec8b7)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/9f9035a7-51f5-4513-a386-4911d8078715_rw_1920.jpg?h=40966dcc9b0809e934609dc5193ee065)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/e8253acf-aeaf-4d4e-8e7e-0d8993a3da4c_rw_1920.jpg?h=f1fd2154b3507192ad34f9c0d0b1becd)
Bright Idea Moisturizer: PDP and Amazon A+ Content
Researched market trends and art direction for photography and design, keeping in mind the Bright Idea Vitamin C Franchise as a whole when putting the PDP and A+'s together.
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/b7490720-0015-4dcb-962b-ceac53b3766e_rw_1920.jpg?h=79b4ea7a678c5681553af8a3ffd47350)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/dfd25283-14d6-4547-8da2-001dcc5a2b57_rw_1920.jpg?h=76d2641c5fe464d8cd700b5f07535685)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/918a0ef8-76a7-4614-b88b-02f290b1c2df_rw_1920.jpg?h=5ac18a90c68af4d29708d4f8c48bdda4)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/34310bf4-f129-4b9b-aebd-18d4d44edcdb_rw_1920.jpg?h=bedd5441f8d0f46ad4a29c4288b33542)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/1c484a16-74ca-4456-8ccc-ff0e77270bde_rw_1920.jpg?h=2278e28f666728408016ac0865bfdb74)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/3e1cdfc5-385e-4f49-a0dd-fa17eb337241_rw_1920.jpg?h=099c1f0335ca3c74edbc1ad94f013385)
![](https://cdn.myportfolio.com/9e58c504-2c45-44f1-b681-d5db215f374b/4cef5e82-6df0-402c-b20c-5f419d7a4574_rw_1920.jpg?h=a2fb8bb828617b576eb5ed06875e3484)