Role: Graphic Design Manager,
Overview: I led and owned the campaign art direction, marketing & digital design, photography and retouching for the launch of Topix's 15% Niacinamide Brightening Serum, also providing turn-key assets for production design for private label application. Working on a tight timeline, I photographed the stark white component, which is different from the rest of Topix's glass serums, on a black background both to provide contrast and play into the powerful "brightening" and "dark spot reducing" features of this product.
Dual Sided Clinical Fact Sheet used for B2B Sales and converted for Private Label account customization
TOPIX's 15% Niacinamide Discoloration Correcting Serum is a new innovation which is proven to help reduce redness and dark spots. To communicate to B2B to our practice-branded dermatologists and B2C, it was important to highlight the key workings of this product not only through copy and visually.
I also designed an email campaign series promoting this new product launch and printed marketing collateral B2B. In addition, to support Practice Branded accounts, I designed a full suite of marketing materials able to be customized per Private Label Account, including Small Posters, Rack Cards, Shelf-Talkers, Frame Displays.
Rack Card designed for Private Practice customization in Practice Label and Product Name
Teaser sent to Practice Branded Accounts to generate excitement and engagement. Continued the visual story of contrasting the white bottle with black background to communicate a skin brightening story.
