Role: Graphic Design Manager, Topix Pharmaceuticals Inc.
About: Photographed and designed teasers, digital, and print marketing collateral for innovative 15% Niacinamide Serum new product launch.
To highlight the function of the product, to brighten and eliminate dark spots, and contrast the stark white packaging, I shot on a black background to play with this theme and bring focus to the innovation. The imagery and product texture displayed in this stylized shot is carried out through the marketing campaign.
To tease this new product launch, I created an email and social post with the silhouette to generate excitement and create intrigue about the new serum.
Designed Topix-branded fact sheet, social and email series. Supported Private Label Production by creating full template suite ready for custom-branding including: small poster, rack card, 5x7 frame display, and shelf talker.
