New Product Launch
Role: Graphic Design Manager, Topix Pharmaceuticals Inc.
Overview: Marketing and Digital Design, Campaign Art Direction, Photography & Retouching, Turn-key file set up for Production Design and PL Order Usage
Dual Sided Clinical Fact Sheet used for B2B Sales and converted for Private Label account customization
TOPIX's 15% Niacinamide Discoloration Correcting Serum is a new innovation which is proven to help reduce redness and dark spots. To communicate to B2B to our practice-branded dermatologists and B2C, it was important to highlight the key workings of this product not only through copy and visually.
I designed an eblast campaign promoting this new product launch and printed marketing collateral B2B. In addition, to support Practice Branded accounts, I designed a full suite of marketing materials able to be customized per Private Label Account, including Small Posters, Rack Cards, Shelf-Talkers, Frame Displays.
Rack Card designed for Private Practice customization in Practice Label and Product Name
Teaser sent to Practice Branded Accounts to generate excitement and engagement. Continued the visual story of contrasting the white bottle with black background to communicate a skin brightening story.
