Role: Senior Digital Designer
Company: AS Beauty
Overview:
I led the rebrand for Bliss' digital direction, setting typographic and design standards for all touch points. I think deeply about crafting an informative, fresh and impactful perspective to communicate our brand story through competitive research, art direction concepting and final design execution.
BRAND GUIDELINES ✧ PDP DESIGN ✧ AMAZON STOREFRONT ✧ AMAZON PREMIUM A+ CONTENT ✧ ART DIRECTION & CONCEPTING
