Role: Senior Digital Designer
Company: AS Beauty
Overview:
I led the rebrand for Bliss' digital design direction, setting typographic and graphic standards for all touch points. From competitive research, art direction connecting to design execution for DTC and Amazon platforms, I think deeply about crafting an informative, fresh and impactful perspective to communicate our brand story.
BRAND GUIDELINES ✧ PDP DESIGN ✧ AMAZON STOREFRONT & A+ CONTENT ✧ ART DIRECTION & CONCEPTING
