Role: Digital Designer
Overview: New innovation launch. Digital Design and Art Direction concepting
Company: AS Beauty Group
Brand: Laura Geller Beauty
E-commerce Soldier
I aimed to highlight this multi-use innovation and its unique appeal to LG’s core customer, many of which have skin concerns such as sun spots and want to protect aging skin.
I developed playful, editorial visuals that educate and engage while maintaining informative for consumers.
PDP Design — Core Assets
PDP Design — Secondary Assets
