Role: Junior Digital Designer
Company: AS Beauty Group
Laura Geller Beauty
Better Than 'Block SPF 50+ Skincare Infused Serum Foundation
E-commerce Soldier
Better Than 'Block is an innovative launch from Laura Geller Beauty. Not only does this foundation provide light-to-medium coverage and sun protection, it is infused with powerhouse skincare ingredients, serving as a multi-use product.
Many mature women (LG's core consumer are women over the age of 40!) have experienced sun damage and age spots, so to help cover and prevent is key to what consumers are seeking out.
The model shoot for this franchise was playful and elegant. Working off this and considering key points of differentiation, both from the LG product line and cosmetic market, I researching art direction for product photography and digital design. My goal was to speak to our customer in an educational and fun way, while carrying through a clean and editorial aesthetic
PDP Design — Key Assets
PDP Design — Secondary Assets
Amazon Premium A+ Content: Desktop & Mobile
Note: 4th Module is an interactive scroll to show deep shades
