Role: Senior Digital Designer
Overview: I concepted the digital creative for Laura Geller's Holiday 2025. I moodboarded for product and model photography direction, putting it all together with typography, color and graphic guidelines. I created the master PDP template for the Holiday Program who's packaging included intricate details of New York City, which call to the Founder's start in New York City as a Broadway Makeup Artist
Final Brand Book (photography not shot into yet)
The Concept: The digital design. creates a holiday story which blends modern minimalism with historic New York City charm. Clean lines, monochromatic tones and chic interiors shape the art direction of photography and design. Inspired by an idealized New York lifestyle, we are brought into the life of a woman who is glamorous and grounded in the city that is always on the go.
Campaign Guidelines- Select Moments
Digital Moodboard - OG Concept Breakdown
